While the tier 1 visa business plan is a required submission for all tier 1 applicants, it is necessary to ensure that the plan is well-written otherwise it will get rejected. Tier 1 judges have often said that they get a number of different business plans every year that are just not the material they are looking for. They either lack clarity or do not have a set aim for the business. The one thing people look for in a business plan is the owner or the manager’s vision in the entire idea. If they do not see that, it is highly likely that the business plan will fail to impress.
Business plan writers often cite the failure to recognize a huge market gap as another reason why people fail to make a good impression with their business plans. When speaking in simple terms, many business officials often say that their job is to make the customer’s pain go away. However, it often happens that a lackluster owner will not be able to properly recognize a customer pain and will fail to portray that into his business plan. If a customer pain is not properly recognized, there will be nothing to work for and thus, the business plan will be a large failure.
This may come as a surprise – using big words can be a disadvantage too. However, this only happens when people use big words that mean absolutely nothing. This is called value inflation – when people use big words to hide the fact that their content contains absolutely nothing of consequence. However, it must be stated here that even though empty words are discouraged, using big words is not completely forbidden. Heavy words may be used if they correctly and accurately interpret the real and true meaning of what business plan writers have tried to convey to the audience and the judges.
Next up, the owners who try to be everything to everyone will imminently fail to impress the judges who know that one can never be all things to all the people in the world. When they are first starting out, some owners or managers may believe that the more they offer up the better. However, try to imagine a business plan that tries to set up a firm that sells laptops, fizzy drinks and furniture all at the same time. Whatever image that comes up is not going to impress anyone. This does not mean, though that conglomerate business plans are discouraged. This simply means that when one is starting out, they need to properly measure their steps.
Another reason why the tier 1 visa business plan may fail is the writer’s failure to recognize competition. Firms that arrogantly declare that they have no competition are the worst of all industry idiots – even if what they say is true. Even if there are no official competitors in the business, there is always the threat of one emerging out of the blue. A good business plan will reflect how one has prepared for such a situation. Owners need to be ready for both direct and indirect competitors.
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